So, you’ve been to a trade show and either you or your colleagues have met a bunch of interesting people right?
In order to justify the trip, keep the boss happy and hit your sales quota you’ve now got to follow up on those prospects.
What if a bunch of them are from a different country though?
The UK had a fairly large entourage of visitors at the recent Affiliate Summit show in Las Vegas, and at ad-tech London back in September there were a decent number of US based companies who had booths/stands.
The guide in the video below should help you to unravel some of the subtle (and not so subtle) differences of following up on leads to British visitors vs. US visitors.
I’m interested to know what the differences are in other countries in terms of follow up, so please feel free to leave comments for the readers.
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