After much deliberation Jim Banks has decided to join the ranks of being an affiliate industry blogger.
That being said, this is going to be a blog with a difference.
Having been involved in the online space since 1999 I’ve observed a lot of things. I’ve set up and sold two businesses. I’ve employed a lot of people over the years. Many of the best practise techniques adopted today by SEM, PPC agencies were created by me. Many of the industry tools provided by search engines I have had a hand in shaping the features, mostly on the back of comments made during review meetings that I used to attend.
I’m not going to be as prolific a writer as many. That being said, it could be fun and that can always change.
I’ve spent a lot of time networking. That has involved a lot of parties, late nights, dinners, lunches. Throughout that time I have met a ton of colourful industry people, and I will be interviewing many of them to share their knowledge, their humour, their advice. It’s going to take me a while to get to everyone I feel will add value, so if you know me and want to be interviewed let me know and I can schedule something in.
I’m hoping this blog will serve a few purposes.
To give you an insight into some of the history of the industry
To serve for historical purposes as a record of the evolution of my time in the industry and be an ongoing diary of what is going on in my life (for those that care)
To educate those that are new to the industry, thinking of getting into the industry, thinking of switching from one facet of the industry to another
To showcase some of my talents, so those looking for the skills that I possess might want to hire me to consult for them
To be a vehicle to share experiences good and bad
To be a highly trafficked site that generates a lot of page impressions, so that I can make a ton of money providing advertising opportunities to those that advertise on it, but that they get access to a relevant industry specific audience
To get me invited to VIP parties, industry events where I can get press/blogger access to the cool stuff
To be a mechanism whereby myself and those who choose to comment can debate issues, let off steam, just generally hang out
So that’s the not particularly chronological, nor definitive list of what this site is and what purpose it serves.
Ultimately, I am hoping that my industry friends and readers can help steer it towards being successful.
I’ve achieved a lot in this industry so far. I have many people to thank for that. But I also want to share some of my experiences so that people can learn from them, and not always what will be learnt will be good things. There have also been some terrible business decisions I have made, and those will be shared here also.
For now, the blog is here, it is live, and hopefully in time it will be something I can look back at and take pride from and will be a highly bookmarked and linked to site with decent information.
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